Job Details

·    Job Purpose-

•           Create compelling brand connection with shoppers at the point of purchase.
• ·         Activate multiple touch points in stores & on premise so that brand engages & wins with targeted shoppers
• ·         Design relevant activations to achieve desired consumer off-takes & to build brand saliency
• ·         Develop a POP vision that drives brand & category messaging and brings alive brand imagery in store & on premise.
• ·         The incumbent has the responsibility to leverage FMCG GTM for OTC and OHC business. He/ she will play a vital role in building key initiatives for the FMCG OTC and OHC portfolio that can be implemented through HUL Sales team.
• ·         He/ she need to align resources and drive key impact initiatives to deliver business results effectively.
• ·          The Incumbent will impact the overall performance of the business by keeping self & others focused on KPIs, and by holding     self & others accountable for results.

Key Responsibilities -

• ·         Drive brand & category messaging and enhance brand imagery in store
•          Analyze external & internal data to devise format wise pack wise promotion strategy  
•          Work in sync with brand teams to create powerful activation platforms
•         Activate multiple visibility touch points at the point of purchase to engage target shoppers
•          Evaluate and share execution trackers & ROI analysis for key promotions & activations
•          Liaise with shopper team to develop generic category planograms for impactful trade visibility
•          Identify & activate key business drivers that will increase brand availability, stock depth and offtake
•          Use innovative approaches to increase brand salience amongst target shoppers
•          Prepare and maintain hygiene across multiple budget pools Promotions, Visibility, Activation & Manpower
•          Operate within planned budgets and judiciously invest in activities to drive brand growth
•          Network with peer group FMCG companies, consultants to design and implement brand strategies

         * Experience with a FMCG company in sales analysis is a must

           If you are interested and have relevant skills, please email your profile to gagan@itaap.in