Job Details

Job Purpose-

Drive actionable insights from consumers and the marketplace across all FMCG  categories which enable the business to deliver against key objectives

Responsibilites-

• Drive insights to leverage the latest tools, making it more holistic and predictive.
• Articulate Insights that serve as a springboard for creating business solutions by analyzing and incorporating data from all information sources – Syndicated & customized researches or published information. For example:
• Use different data sources like Household Panel, Nielsen, Usage and Attitude to build the Growth drivers, triggers for brands.
• Looking at different researches to help the business generate ideas for the innovation funnel
• Ensure clear communication and interpretation of actionable research and consumer insights across a wide range of internal (Senior Leadership, Brand, Category Teams Globally, Sales Team) and external clients (Advertising and Media Buying Agency)

* Experience with a FMCG company in sales analysis is a must

   If you are interested and have relevant skills, please email your profile to nidhi@itaap.in